ABOUT US
WHO ARE WE
We are a game development company creating fun and engaging mobile games for females. Since our launch in 2016, we’ve brought three mid-core games to the mobile market – Turny Road, Nuclear Reaction and Instagame. Since then, we have pivoted our focus primarily towards female gamers.
CHALLENGES FOR FEMALE GAMERS
PROBLEMS
- Video games lack social support platforms for women.
- Women are subjected to in-game harassment frequently.
- According to Google’s survey, 60% of women feel that less than 30% of mobile games are made for them.
- Female characters are often underrepresented or objectified in the games.
SOLUTIONS
- Easy to use forum and ticket system (in-game and website) for better user experience.
- Flexible chatting system built around pre-moderated messages to avoid toxicity and harassment.
- Designing games catering to women demographics by keeping their interest as a priority.
- Promote healthy diversity of female and male characters inside the game and storefront.
TIMELINE
Turny Road
We built our first game ‘Turny road’, and since then there has been no turning back. We crafted three versions of this crazy, fun and ultra-fast zig-zag racing game.
Nuclear Reaction
After about one and a half years of receiving tons of positive reviews on this game, we moved to create ‘Nuclear Reaction’, a free multiplayer strategy puzzle game.
Instagame
After the success of both our games, in 2018, we stepped up to fill a void. We came across a study by Google, which states that only 29% of women self-identify themselves as gamers as comared to 57% of men in the mobile gaming space. To level the playing field for females, we launched a social media simulation game, ‘Instagame’.
Instagame
After the success of both our games, in 2018, we stepped up to fill a void. We came across a study by Google, which states that only 29% of women self-identify themselves as gamers as comared to 57% of men in the mobile gaming space. To level the playing field for females, we launched a social media simulation game, ‘Instagame’.
Influenzer
After getting a lot of feedback from players, we decided to revamp ‘Instagame’ with new in-game mechanics, fully social gameplay and improved user experience called ‘Influenzer’.
VISION
MISSION
VALUES
We believe that to disrupt the industry from any form of discrimination,
we ourself need to empower the next generation of females in the gaming industry.
GENERAL
INDUSTRY
PROBLEMS
Only 27.8% of the gaming industry identify themselves as female, transgender or of any other gender.
Only 23% of women and 40% of men feel that there are equal treatment and opportunity for all in the gaming industry.HOW WE ARE
ADDRESSING IT
We have equal distribution of female and male employees; 50% of our employees are female.
We have equal pay and responsibilities for people with similar skill sets. We have an equal ratio across genders in our decision-making team.OUR PARTNERS
Beamable provides us with the complete multiplayer back end, game testing, analytics and technical support. A game studio that developed and published multiple award-winning AAA mobile titles like Star Trek Timelines, The Walking Dead: March to War and Game of Thrones Ascent.
Pain Marketing Studio provides us with tailor-made content for multiple social media platforms, optimizes content for SEO and ASO and manages paid marketing campaigns like influencer marketing and advertising.
OUR TEAM
Danish
Vrinda
Yogesh
Ria
Dhruv
Vikas
Ashutosh
Akansha
Abhishek
Adelynn
Lakshmi
Tuhin
Bhuvanesh
Anshul
Aranya
Arushi
Prodipto
Sonia